Public Information Department

  • The Calcasieu Parish School Board is dedicated to improving and maintaining a two-way flow of communication with all stakeholders. Quality communication builds credibility, improves relationships, and earns trust. It is our job to keep stakeholders informed about policies, academics, performance, programs, activities, and accomplishments. These types of communication are vital in creating an educated, supportive community and in promoting public confidence. 

    The role of the Public Information Department includes the following:

    Media Relations

    We actively pitch news stories about the district and its schools to area media agencies. We also respond to media inquiries, prepare statements for the press, and release key announcements and/or initiatives. 

    Internal/External Publications

    We help draft letters, press releases/advisories, newsletter articles, and other communication tools for specific sites regarding school events and meetings. Stories about students, staff, and community members are featured on the district's website and social media sites.

    Incident Response

    We provide assistance for schools and sites with incident response including talking points, parent/staff letters, and media response.

    Marketing/Community Relations

    We highlight our unique academic programs to the community through a variety of online and print communications. The public information officer represents the district on key community organizations and committees. The Partners in Education Program is also overseen by the Public Information Department.

    CPSB Strategic Planning/Message Development

    We work with schools and departments to develop communication and marketing plans including message development for key academic programs, school/student performace, and CPSB initiatives.

    Bond Communication

    We help with bond project communication including letters, newsletter articles, fact sheets, and other communication tools regarding bonds.