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District Rebrands Vocational Campuses to Reflect Modern Career Pathways

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District Rebrands Vocational Campuses to Reflect Modern Career Pathways

As the new school year begins, the Calcasieu Parish School Board is unveiling a rebrand of its College Street Vocational Center and Westlake T&I campuses, moving away from the “vocational” label and toward a stronger, more accurate identity under the umbrella of CPSB Career and Technical Education Centers.

The term “vocational” is limited in scope nationwide, while the term “Career and Technical Education Centers” better represents the wide range of programs offered, including trades, health sciences, business management, STEM, culinary, information technology, human services, and more.

“Rebranding these campuses allows us to refocus on what we will continue to do: provide opportunities for students,” said CPSB Superintendent Dr. Jason VanMetre. “Our Career and Technical Education programs provide meaningful opportunities for students, and this rebrand better highlights what’s already available to students across the district.”

For decades, the campuses carried many informal names, leading to a lack of clear identity. The district wanted one unified brand that not only modernizes the image of these campuses but also positions them to better attract students from all backgrounds.

“Our new mission statement for these programs, We Teach Work, reflects national workforce trends and emphasizes the value of hands-on learning,” said Tony McCardle, Administrative Director over Career and Technical Education. “The updated vision replaces the former theme with a stronger message that resonates with students, families, and local employers alike.”

The rebranding effort was shaped collaboratively by district and school administrators, teachers, students, and parent committees. The shared goal was to present the campuses as a place for all students, not just those pursuing traditional trades. More college-bound students are exploring career and technical education programs to complement their academic pathways, and district leaders hope the refreshed identity will accelerate this trend.